The classifieds advertising on Granted is certainly affordable. In fact there is no fee for the majority of posts made on Granted.
The vast majority of those posting classified advertisements on any of the Granted over 300 websites are not paying a fee to do so. This definitely makes posting advertisements on Granted to be worthwhile from a financial standpoint. While the advertisements are free care should be taken to post these advertisements judiciously because although there is financial loss, poor posting can result in a loss of time and resources if it leads to poor profit potential.
Advertising on Granted vs. Affiliate Marketing
Affiliate marketing is another type of marketing which many business owners find to be both worthwhile and affordable. For many the appeal of affiliate marketing is the affiliates are not compensated for their efforts unless the business owner sees some type of gain from the advertising. This gain may be in the form of website traffic in the case of pay per click marketing, in the form of sales in pay per sale marketing or in the form of potential leads when a website visitor performs a specific action such as registering with a website or signing up for an offer.
While affiliate marketing is very appealing there are others who prefer advertising on Granted. The advantages Granted offers to advertisers is, of course, that the advertisers never pay for their business advertisements and the community receives a great deal of website traffic already so driving traffic to the website is not a concern.
Why Free Is Not Always Better
However, there are some specific instances where free classified advertising is not the best type of advertising available. Consider a product or service for which Granted does not have an appropriate category. In this case advertising on Granted may not be worthwhile because although the advertisement is free, it is also not likely to receive a great deal of attention from members of the target audience. In this case, advertising on Granted may be a waste of resources.
Another example of an instance when Granted may not be a great advertising option is when the market is already saturated with competitors’ advertisements. In this case it can be difficult to sway customer loyalty so it might be more worthwhile to pay for advertising in a less crowded market.
