Whenever I’m browsing through a bookstore, books with titles like “The 14 Hour MBA” always seem to catch my wondering eye. That’s a great idea – a single book that provides all the information contained in a two year graduate business degree. And last evening, as I was on my way out of Border’s, it hit me. Why don’t we work with our Japanese translation specialists, Russian translation service and Portuguese translators to create a 15-minute Master’s of Business Administration program for our customers? This would consolidate the material in all those books into one small one, allowing consumers to save money and provide them with the possibility of earning a great salary and rapid job progression. But then I had another thought. Why offer a ten minute MBA when I could offer a five minute MBA program instead?Well of course all of this is just not possible. But just as a street artist can quickly sketch the outline of a subject before making the finishing touches and selling his work to a customer, we can rapidly lay out the basic elements of an MBA program. In general, MBA programs are supposed to help managers run their businesses efficiently, so we gathered together our translators to begin to outline the common characteristics of profitable businesses. Basically, business success occurs when a business creates its own demand and supplies its products efficiently.Creating DemandSeveral German Translation workers were first to outline the way that demand is generated. According to the translators, profitable organizations are successful at identifying, creating, and delivering products or services that are so highly valued by potential buys will from those organizations rather than from the competitions of those organizations. But this is only possible when a company is more efficient than the competition at providing lower prices and/or higher quality products.Making Your Business ProfitableWhile some Portuguese translators defined the creation of demand, a team of Portuguese Translation workers defined the creation of profitability. To the Russian Translators, successful companies must sell products or services at prices that are high enough to cover costs and adequately compensate investors. More often than not, it doesn’t suffice for a company to have the lead in market share and be only slightly profitable. The result is that it is often very difficult to make both customers and investors happy. Many managers earn MBA degrees because of the difficulty in meeting these needs. Up to now we are well positioned to offer the first of its kind five minute MBA. It was reassuring that the Russian and Portuguese translation experts showed a deep understanding of the competing demands of customers and investors. But while the task is challenging, companies such as the ones on Fortune’s Most Admired list are able to keep their customers and investors happy. While all this was going on, we put our Arabic Translation professionals to work to determine the characteristics required for business success. The Japanese translation team put forth the idea that successful businesses hire highly talented people at all levels. They iterated that business leaders must be able to create strong business strategy; managers must be able to motivate others and make sound business decisions; and employees must have the knowledge, skills and abilities necessary to carry out their jobs. It was also pointed out by the Japanese translation group that business success results from excellent relationships with external suppliers, customers and investors. Finally, the Japanese indicated that successful companies have sufficient capital to execute their plans and support their operations.And here we are, coming full circle, having put together a 15-minute graduate business course that can easily be taken in five minutes. And, the best part is that it is free.
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