Web traffic it is the amount of data sent and receive by visitors to a web site. it is a large portion of internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. there are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth- not all web traffic is welcome.
Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization. Website traffic is measured to see the popularity of web sites and individual pages or sections within a site. Web traffic can be analysed by viewing the traffic statistics found in the web server log file, an automatically-generated list of all the pages served. Controlling Web traffic The amount of traffic seen by a web site is a measure of its popularity.
By analysing the statistics of visitors it is possible to see shortcomings of the site and look to improve those areas. it is also possible to increase(or, in some cases decrease) the popularity of a site and the number of people that visit it. Limiting access. It is sometimes important to protect some parts of a site by password, allowing only authorized people to visit particular sections or pages.
